What’s old is What’s new.

Terrain Theory is a lifestyle partnership. We craft tools for strength and sustainability within dynamic environments.

Our calling

Practical supplies and social campaigns for use in your daily terrain.

2025 FOCUS

What’s old is what’s new

Some things never go out of style. Quality, craftsmanship, and sustainability are values of the old world which are being replaced by an acute focus on ease and efficiency.

While practical and innovative, efficiency is often found at the expense of “bigger picture” goals. We see this today in our emerging “throw away culture” in which cheap or single-use products increase toxicity, decrease usability, and cause detriment to our global environment.

TERRAIN BASICS:

Fair Supply + Organic Cotton = PRO SURVIVAL

“What’s good for the hive is good for the bee.”

  • Our focus on “Big Picture” lifestyle can be seen in our take on the single-use nature of our product campaigns. Simply put, we replace single-use (used once) with single-use (buy once). It’s a matter of quality and sustainability.
    William Hoag
    Founder, Terrain Theory LLC
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